Corporate & Social Responsibility
As one of the leading entertainment companies in the world, Merlin values the way we treat our visitors; our people; our suppliers; and our communities and environment.
Key to our business success is the fact that our environmental and social performance is managed alongside our financial performance.
Whilst we're a business that's all about fun, we take our responsibilities very seriously.
Centrally, Merlin has set up its own charity Merlin's Magic Wand, and works extensively to promote animal conservation and welfare.
Locally, each attraction works to strengthen its ties with the local community. We’ve also made great strides in identifying ways to cut our carbon footprint, water consumption, improve recycling efforts, and to agree ethical terms and conditions with all of our suppliers.
Merlin’s Magic Wand

Merlin’s Magic Wand is the charity of the world’s second biggest global visitor attractions group, Merlin Entertainments. Formed in 2008, Merlin’s Magic Wand looks to deliver magical experiences to disadvantaged children across the world – and since we began more than 110,000 children and their families have already benefitted.
Many children, through serious illness, disability or other disadvantage, are not able to enjoy the kind of days out that others take for granted. By providing tickets and financial support in the form of travel grants, Merlin’s Magic Wand aims to ensure that these children can enjoy a magical day with their friends and family at Merlin Entertainment Group’s attractions across the world. More than that, where children are too sick to visit us we are also developing a number fun play projects in hospices and hospitals close to our attractions.
To find out more information about Merlin's Magic Wand, the eligibility criteria, and how you can apply, please visit www.merlinsmagicwand.org.
Merlin’s Magic Wand has been set up to work directly with children, families and organisations that will benefit from a day out. Unfortunately we are unable to provide tickets to other charities to assist them with their fundraising through raffles and auctions.