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Through its commitment to its core values, Merlin Entertainments Limited "Merlin" who is the operator of this attraction, acknowledge and support an individual's right to privacy and use appropriate measures and practices to ensure personal data is protected. As a global entertainments service provider, which operates more than 100 attractions and 20 hotels and resort villages across 30 countries, Merlin fulfils many roles as a trusted employer, services supplier, partner and customer. The registered office for Merlin Entertainments is Arbor Building, 16th Floor, 255 Blackfriars Road, London, SE1 9AX, United Kingdom.

A list of our attractions and group companies can be found on the Merlin corporate website. This Privacy Notice describes how Merlin and its Affiliates (companies that are directly or indirectly controlled or owned by Merlin) collect, use and disclose personal information. Please read this Privacy Notice carefully. 

It provides important information about how we use personal data and explains your legal rights. This Privacy Notice is not intended to override the terms of any contract that you have with us (for example, Wi-Fi terms and conditions or annual pass terms) or any rights you might have available under applicable data protection laws. We may make changes to this Privacy Notice from time to time for example, to keep it up to date or to comply with legal requirements or changes in the way we operate our business. We will strive to make sure that you are aware of any material changes by sending an email message to the email address you most recently provided to us or by posting a notice on each relevant website so that you are aware of the impact to the data processing activities before you continue to engage. 

We encourage you to regularly check back and review this so that you will always know what information we collect, how we use it, and who we share it with. The entity in the Merlin Group which was originally responsible for collecting information about you will be the Data Controller. 

Other entities in the Merlin Group may also be Data Controllers where they control the use or processing of such data. To exercise your data subject rights or to contact Merlin, please refer to the relevant sections found later in this Notice.

For our full Privacy Policy, please click here.